Discount and Loyalty programs are launched using a card made of PVC plastic that has a magnetic stripe on the back. The card can be used to accumulate points, dollars or rewards at a Colleyville business or restaurant. The card can track visits, products purchased or total dollars spent. The merchant can predetermine the levels of rewards or points on the program.
Consumers visit Colleyville businesses and restaurants and present the card at the time of sale. The card is then swiped and the system adds the reward or dollar based credits to the card. After a predetermined level is reached or a particular product is purchased, the customer can be rewarded with a credit or cash value on the card.
The most popular discount and loyalty rewards systems are:
Frequency based programs
Dollar based programs
Points based programs
Usually the rewards are not real time in order to promote another visit to redeem the card reward. Some businesses and restaurants allow customers the option of accumulating dollars that are then redeemed for free items, discounts, dollar off coupons and special offers.
Discount and loyalty cards can be used in many different ways depending on the needs of Colleyville businesses or restaurants.
Discount / Loyalty Card
What is a Discount / Loyalty Card?
How does a Discount / Loyalty Card Work?
The card is issued or given to the customer through the City of Colleyville, Economic Development Department or at a business or restaurant location. The card is then presented each time the customer visits a participating Colleyville business or restaurant and points, dolars or % amounts are added to the card based on predetermined reward levels that the merchant sets up front.
One of the most important advantages of having a discount or loyalty solution is that merchants have the ability to collect important cardholder demographic information like: name, address, email, birthday and other items to then assist the merchant with building a database of opt-in customers that can be directly marketed to on a periodic basis. Customer's spending patterns can be tracked and special targeted offers can be sent directly from Colleyville businesses or restaurants. The programs can also help promote special events, holidays, and slower days of the week.
One of the most important advantages of having a discount or loyalty solution is that merchants have the ability to collect important cardholder demographic information like: name, address, email, birthday and other items to then assist the merchant with building a database of opt-in customers that can be directly marketed to on a periodic basis. Customer's spending patterns can be tracked and special targeted offers can be sent directly from Colleyville businesses or restaurants. The programs can also help promote special events, holidays, and slower days of the week.
How Does the Colleyville CloseBuy Discount / Loyalty Card Work?
The City of Colleyville has purchased Discount / Loyalty Cards to distribute to Colleyville residents to use at participating Colleyville businesses and restaurants. Different cards are not needed at each Colleyville business or restaurant, customers can use the same card at each Colleyville merchant. The benefits to businesses include the promotion of repeat business and increased spending. Residents receive discounts, special promotions and savings they otherwise might not receive.
All businesses that choose to participate in the Discount card program must offer a 10% discount on a product or service. The discount will be listed on the Colleyville CloseBuy website and can be changed once a month. There is no cost to businesses to participate in the discount card program.
There are fees associated with the Loyalty Card program including a $25 set-up fee, $10 monthly service fee and $.15 transaction fee.
For more information, please, contact Heather Gaven at closebuy@colleyville.com or call
(817) 503-1055. You can also read below for more information on how the Discount / Loyalty cards work.
All businesses that choose to participate in the Discount card program must offer a 10% discount on a product or service. The discount will be listed on the Colleyville CloseBuy website and can be changed once a month. There is no cost to businesses to participate in the discount card program.
There are fees associated with the Loyalty Card program including a $25 set-up fee, $10 monthly service fee and $.15 transaction fee.
For more information, please, contact Heather Gaven at closebuy@colleyville.com or call
(817) 503-1055. You can also read below for more information on how the Discount / Loyalty cards work.